Now a few questions: what beach were you at? Who were you with? Was there other people on the beach? What time of day was it? What kind of drink did you have in your hand? Was it in a glass, a bottle, a red solo cup, a coconut shell with an umbrella or something else?
If you took the time to imagine yourself at the beach you can probably answer most if not all of those questions. How is it possible that everyone reading this was at the beach but had different answers? The word imagine makes your mind wander and takes it places and paints pictures without you even having to stop and think about it. Not only does it paint a mental picture but the imagination of the mind can touch all the senses. Have you ever imagined something and you could "smell" the smells associated with that image? You "heard" the sea gulls in you minds ear in the exercise above and you could probably feel the sand in your toes.
Imagine - to form a mental image of
Think about your sales opportunities; are you painting the mental picture of your client using your product. Maybe it is a job interview, paint the mental picture of what you can do for the company. The word imagine takes your brain away and allows it to wander. It will go places that you did not intend it to go.
When your opportunity starts to visualize the use of your product or what you can do for them it make the close that much easier. Stop for a minute and decide what you are selling and what the benefits are. Now imagine you are the customer and imagine what they want from your product and make sure you answer those needs. Imagine works both ways, you need to imagine yourself in your customer's situation and ask yourself, "If I were the customer, what would I want my product to do for me?". Ask questions of your client and find out what they want your product or service to do for them. Once you know the answers it is easy to build the imagine phrase.
I was in the floor playing with my 4 year old son and he asked me "Dad, can I imagine this is a fire station?". He was talking about the space under the couch. When was the last time you spent the time to stop and imagine what you could do for someone? Why is it that as we get older we stop imagining and start thinking logically? Is it trained out of us? I don't know the answer to that question, but I know there are several companies that do it as well as a 4 year old: Apple, Disney, and Google are just a few.
Take the time today to imagine; imagine how your product could help someone or how your services could move a company forward. Once you have taken some time to imagine, you then can take others to that special place.
When your opportunity starts to visualize the use of your product or what you can do for them it make the close that much easier. Stop for a minute and decide what you are selling and what the benefits are. Now imagine you are the customer and imagine what they want from your product and make sure you answer those needs. Imagine works both ways, you need to imagine yourself in your customer's situation and ask yourself, "If I were the customer, what would I want my product to do for me?". Ask questions of your client and find out what they want your product or service to do for them. Once you know the answers it is easy to build the imagine phrase.
I was in the floor playing with my 4 year old son and he asked me "Dad, can I imagine this is a fire station?". He was talking about the space under the couch. When was the last time you spent the time to stop and imagine what you could do for someone? Why is it that as we get older we stop imagining and start thinking logically? Is it trained out of us? I don't know the answer to that question, but I know there are several companies that do it as well as a 4 year old: Apple, Disney, and Google are just a few.
Take the time today to imagine; imagine how your product could help someone or how your services could move a company forward. Once you have taken some time to imagine, you then can take others to that special place.
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